1837 was the new era when Queen Victoria of the United Kingdom was enthroned. The industrial revolution steam train came out, but it will take 30 to 40 years to actually use it. The main travel tool is still carriage or ship. Talking about Louis Vuitton will start in 1837. There is a young man in Paris named Louis Vuitton. He was 16 years old at the time. He was born in France, a small village in the foothills of the Jura Mountains near Switzerland. Go to Paris. The first job I found in Paris was an apprentice tying apprentice. At that time, the tying worker tied up the luggage carried by the nobles on long-distance trips. Because of the carriage, they had to spend several days on long-distance travel. Clothing for travel. To participate in parties, dinners, picnics, sports and other activities on vacation, you must bring all kinds of clothing, including fragile and expensive decorations. To transport your luggage safely to the destination, you must have special Highly skilled tying workers. Louis Vuitton learned packaging tricks at work and has a reputation throughout the upper class.

In 1848, Napoleon III became president, and he became emperor in 1858. Soon after the Spanish aristocrat Ujieni was welcomed as the queen of France, Louis Vuitton was selected as the queen’s full-time strapper. He worked harder to research strapping technology and began to raise funds. In 1854, Louis Vuitton opened its first travel bag shop at No. 4, Rue Capuccino, Paris. In the same year, the Torianon suitcase was introduced. This suitcase was made of a wooden rectangular frame and hardwood, covered with a layer of original fabric. It was the most versatile clothing box for carriages at that time. The mode of travel was changed from carriage to railway. In order to comply with the trend, Louis Vuitton flattened the upper part of the Torianon suitcase and turned it into a suitcase suitable for train loading. The special fabric suitcase with beige and brown stripes developed in 1858 is this innovative product. Because of its excellent quality, it was welcomed by the general public. Louis Vuitton finally decided to build a factory in Aniairu, a suburb of Paris. This factory is still in use today and is a specialized factory for hard boxes. In 1871, a larger shop was opened on Scribe Avenue. In 1869, the railway across the American continent was opened to traffic. The Suez Canal was also opened for navigation that year. The celebration was attended by representatives of Napoleon III and the Queen. The Egyptian Sultan Ismail Pasha specially presented to Louis Vuitton. Order suitcases with net-like racks to transport fresh fruits.

In 1927, Charles Lindbergh completed the pioneering effort to cross the Atlantic and purchased suitcases from Louis Vuitton to store a large number of souvenirs on the return trip. The famous conductor Leopold Stokowski customized the "mini-office" suitcase, which becomes a desk when opened, which can hold a typewriter, and has shelves and drawers to store books and music scores. The famous soprano LilyPons often carries a Louis Vuitton shoe cabinet when traveling abroad, which can hold 36 pairs of leather shoes. People only need to order from Louis Vuitton, no matter what kind of needs, any luggage is of excellent quality and beautiful appearance. These suitcases have been used for generations, and the more they are used, the more shiny they are, and they are completely unaffected by fashion. At the beginning, the pattern of Torianon’s suitcases was changed to beige and brown straight striped patterns in order to prevent indiscriminate imitation. Since then, new products with elegant designs have been released one after another, and illegal businesses continue to make abuses. After watching for a while, Louis Vuitton decided to open its first overseas branch at 249 Oxford Street, London in 1885, and sent his eldest son George & S231; Louis Vuitton as the person in charge. In 1888, the exterior pattern design was changed, the new square lattice pattern was adopted, and the registered trademark (Marque L. Vuitton Deposee) was affixed on it.

Four years later, when counterfeit products were indiscriminately filling the market, Louis Vuitton passed away and the inherited George &S231; Louis Vuitton adhered to his father's production philosophy and technical principles. Many innovative new products have been developed, such as: tough suitcases designed for explorers and adventurous travelers, suitcases that can be used as a bed, and nanmu suitcases that can prevent insects. In 1898, agents were set up in North and South America, India, and Asia. In 1908, a branch was set up in Nice, France. Since then, it has stepped into the first step of a global enterprise. The head office and head office were moved to the Champs-Elysées, and to No. 78 Maltese Road near the Arc de Triomphe, which specializes in high-end products. This is the world-famous Louis Vuitton store.

George Vuitton's son, Caston, succeeded in developing elegant leather materials in line with the times. In 1959, he succeeded in creating materials that are strong and flexible and can withstand airport consignments. Unique treatment on Egyptian cotton canvas material, and later introduced handbags, shopping bags and various small wallets. Therefore, a factory specializing in the manufacture of lightweight bags was set up near Lyon, and leather goods stores were successively added in various places to establish a complete sales and service network. Louis Vuitton was founded for 134 years. It has high-quality vegetable-based leather, hard bronze buckle and firm stitching, but it adheres to the principle. It was patented in 1890. A special lock that cannot be easily opened. All personal leathers can be opened with a single key. The outer frame of the suitcase and the suitcase is made of carefully selected aspen wood from northern France; the position of the bronze button pattern will not be the slightest difference no matter how many years, size, and position. If the suitcase is sold or donated, the password can be changed for the new owner. The name and password are recorded on the record. This register is almost a directory of elites in different industries in different eras.

Travelling leather goods made of canvas were first the TRIANON GRAY CANVAS which appeared in 1854, followed by the striped CANVAS in 1872, and then the lattice CANVAS in 1888. Every new design is produced in response to counterfeit products. In 1896, CANVAS, which used the LV as the pattern for the first time, was born, which is the familiar LV traditional pattern MONOGRAM. It was made by adding a layer of waterproof special PVC, printed with LV and graphics, and then embossed. The tough and washable canvas has excellent pressure resistance and abrasion resistance. It is widely used in soft and hard travel leather goods, hand-held leather goods and various small leather goods for different purposes. Three different CANVAS: Lightweight, soft and thin, can be closely attached to wood materials, making various hard cases more firm; strong for different soft handbags, backpacks and small leather goods; super strong because of special The enhanced toughness is used in the manufacture of various large-scale travel leather goods. In addition to factories in France, Spain and the United States, there are shipping warehouses in the suburbs of Paris. All computerized operations. All products are sent back here. The unified quality inspection is completed before shipment. The product process is strictly verified, and the time required is more than ordinary Manufacturers are 30% more (costs have also increased). The insistence on quality is not limited to the production process. More than 200 stores around the world are the only self-operated sales bases, and the products are not wholesaled to other sales channels.

To this day, Louis Vuitton is a symbol of status and high taste. The logo design is a dark brown backing with four petals of flowers, plus and minus stars and overlapping "L" and "V" letters. Japanese people who pay attention to the image of famous brands carefully select famous brands. But without thinking about LV. The unique marketing method will never technical cooperation to set up factories abroad; the products will not be wholesale, agents or special counters in department stores; they will maintain a consistent style. No matter where you buy Louis Vuitton, your name will be sent to Paris immediately, alongside other fans. The suitcases of the company are equipped with special anti-theft locks, and each customer has a unique password. As long as the suitcase is purchased in the future, the same password can be assigned. All suitcases can be opened with only one key, and there will be no other customer's password the same as yours, which is quite safe.

In order to meet the different needs of international people, special-purpose suitcases are also produced. For example, zinc suitcases are specially designed for tropical climates; in addition, products decorated with camphor wood are designed to prevent insects and protect clothing. As Louis Vuitton attaches great importance to contemporary art, it often incorporates representative designs of famous masters from each period into its products. For example, the picnic cutlery box made for the Egyptian Prince Yussuf Kemal in 1962 was made for the sterling silver cutlery designed by the famous silversmith Puiforcat. . Louis Vuitton also designs a variety of suitcases or travel goods to match the works of other famous craftsmen such as silversmith Ruleance, glassware master Cless-Brothier and crystal shop Laliqe. Never stick to the traditional spirit, and devote itself to researching new fields. In 1986, the Epi leather press series was launched, and it was very popular immediately after its launch (accounting for 12% of turnover in 1989, about 500 million francs). The Epi leather press dyeing process is very special. Firstly, it is dyed and then painted with vegetable dyes. Five colors are available. Optional.

Following the success of the Monogram series and the embossed series, combining the latest materials and fine traditions, the new products will cooperate with top designers Christian Liaigre, Philippe Starck and Martine Bedin.

1. The Monogram series made of canvas is a Louis Vuitton mark.

2. The popular Epi leather and natural cowhide series, cowhide is the material that Louis Vuitton has been using since the beginning.

3. Other materials include fabrics for making scarves, silk scarves and travel blankets, and metals for making watches and pens.

The types of travel leather goods series include: large suitcases, hand suitcases and hard suitcases, semi-soft and soft suitcases, handbags, office and stationery products, sports products, small leather goods, personal products, travel products

For a long time, Louis Vuitton has made customized travel products for customers, such as whiskey boxes, tea boxes and caviar boxes. Traditional technology has been modernized and appeared in a new look. An example of this is a men's cowhide suitcase treated with natural vegetable dyes. The cowhide used is the finest leather. In terms of textiles, there is also something worth mentioning. Louis Vuitton used his travel wisdom to design scarves and the first travel blanket. Today, scarves and blankets made of top-quality wool retain the light and warm characteristics of the beginning of the century. The use of silk is also an example.

The travel clock of the Time Journey series was launched in 1910; there are currently two watches, the famous designer Gae Aulenti designed on the theme of travel, the elegant and unique Louis Vuitton first series of gold watches; the second series of jewelry watches, with a solid ceramic shell Durable and stand the test of time. The famous pen series is also designed by Gae Aulenti and is an indispensable writing tool for tourists.