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Electric blanket

Plastic Parts/Die Casting Parts/Injection Molding Service Products

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How did LV become a world famous brand?

Electric blanket

Although there are countless people all over the world who crazily pursue Louis Vuitton, it is still cautious when opening a store.

Throughout the interview, Schande emphasized Louis Vuitton's precise control, both in terms of production and sales. All Louis Vuitton products are produced in Europe, adopting a vertical management model, first selecting materials, then taking them to the studio for production, and then shipping the products to specialty stores for sale.

Louis Vuitton also strictly controls the number of specialty stores. Schander said: "We have entered the Chinese market for 13 years and opened a total of 13 stores. Many people say that our speed is not fast enough, and the scale of opening stores is not large enough. But we never win with speed. We have to ensure that every Every store meets global standards, starting from the first one we opened in Beijing Wangfu Hotel.” Louis Vuitton’s earliest foothold in China was some five-star hotels, Beijing’s Wangfu Hotel, Guangzhou’s China Hotel, and Shanghai’s Portman Hotel, Shangri-La Hotel in Dalian, Sheraton Hotel in Chengdu, there is no doubt that the guests here are relatively high-end, which can ensure the correctness of the market environment. With the continuous influx of luxury brands into China, various brands have opened countless stores in their favorite cities. Schander said that Louis Vuitton has never opened a store due to pressure from other brands。

"If you open a store too fast, you will not have the time and energy to review the existing specialty stores, whether their business is in good condition, and whether there is still room for improvement." Louis Vuitton's current global store in Shanghai Plaza 66 is actually As a result of the review, it turned out that the store under the Portman Hotel in Shanghai City was in very good business condition. Later, when the Hang Lung next to it opened, Louis Vuitton moved to Hang Lung as a matter of course. In 2005, the area of ​​the Dalian store will double. In November, the Beijing International Trade Store will expand from 200 square meters to 1,200 square meters, becoming the second global store of Louis Vuitton China. "Dalian, Chengdu, and Beijing stores have been around for many years, and we are still paying attention to them."

In order to ensure the sales quality of each store, Louis Vuitton will send all sales employees to Paris to participate in training, so that they can understand the history and culture of the brand. After the employees arrive in Paris, they can also tell the local sales staff about Chinese culture and Chinese consumption habits, because the Parisian boutique is also a place visited by countless Chinese tourists. Recall that when it first entered China, Louis Vuitton introduced employees from abroad, but now the direction is just the opposite. It's like a reincarnation.

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